I have experienced this memory card on my friends camera (canon 1000D). It perform a good quality of data storing especially Jpg format. Why transcend develop this SD card? I think it cause of the need to storing more photo when you collecting unforgettable moment or the moment that can't be repeat or even the moment that impossible could be happen again. Even if you are not a professional Photographer this kind of moment happen in every body daily life. The moment your wife gift a first birth to your very first son or daughter, the moment your son get his first rank at Marathon or any other moment you need to store.
The improvement Transcend make on the SD card technology isn't only the max data able to storage but also the high speed data transferring. This improvement believe will give us a efficient time to store the data on our computer to stored, or to retouch with any image processor.
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